Ticketmaster, who merged with Live Nation in 2010, control more than 70% of the ticketing market. In short; they’re a monopoly.
And they’re often accused of abusing their power with high fees, dynamic pricing, being slow to react to bots and scalpers, and providing a service that routinely crashes during popular releases.
But let's ignore all of that, and go one level deeper.
Ticketmaster, as it stands today, is an experience where:
- The onboarding is optimised for data collection
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- The checkout punishes cautious consumers
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- The core product is ripe with errors
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And yet, their analytics likely hide all of this, behind (presumably) strong attempted-conversion rates and low churn.
If you're building a product, this will help you understand what not to do as you grow.
Case study
Written by Peter Ramsey
