Why is it that everyone wants you to download their app?
Aside from gaining access to more data (e.g., location tracking), app users tend to be more engaged with the product, and spend more money.
It's no suprise then, that Reddit are keen to transition their 1.6 billion monthly active users, onto their native applications.
But their aggressive strategy of canibalising the web experience, and essentially blocking third party apps, might not be working.
In this UX analysis, I'll highlight exactly what they're doing wrong, and how you can improve your conversion rates (i.e., downloads that lead to returning users).
Case study
Written by Peter Ramsey
