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Most of you will be familiar with the experience of either riding in an Uber, or having food delivered by one—the convenience is enchanting.
Watching a tiny car bounce around a map as the driver makes their way to you is a UX delight so powerful, that it's been copied across many verticals.
But my experience of the driver-side app had been limited to me watching the driver's docked iPhone navigate us to our destination, during a ride. I didn't know what happened before or after.
So, I joined 4 million others, and became an actual Uber Driver.
I then immersed myself in the role; going online at different times of the day, completing deliveries, cancelling orders and hovering outside KFC waiting for my next ride.
Let's get to the point: the UX is surprisingly awkward.
Case study
Let's look at the experience of making my first delivery on Uber Eats.
Written by Peter Ramsey
Published
Last edited
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