Skills you'll build
Why saying "Good Afternoon..." is usually a waste of time
The common mistake with recommended content
How Nike uses showmanship to create personalised experiences
Personalised experiences usually generate more revenue, have better conversion rates and create stickier products.
No wonder "add personalisation" is on the roadmap of every start-up, ever.
But here's the problem: it's really hard to do well.
From personalised greetings to recommended content, personalisation is everywhere. The problem is that it often doesn't work.
In this case study, I'll explain why most of the attempts you'll see don't work at all.
And then I'll show you a few tricks that Nike uses to make their recommendations feel really personal.
You'll enjoy this one {your_name}.
Case study
Written by Peter Ramsey
