How to Personalise User Experiences and Recommendations

Personalised experiences usually generate more revenue, have better conversion rates and create stickier products.

No wonder "add personalisation" is on the roadmap of every start-up, ever.

But here's the problem: it's really hard to do well.

In this case study, I'll explain why most of the attempts you'll see don't work at all.

And then I'll show you a few tricks that Nike uses to make their recommendations feel really personal.

You'll enjoy this one {your_name}.