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Home
Collections
Mastering Onboarding

Mastering Onboarding

15+ onboarding studies, showing you what each flow gets right, where they fail to engage users, and what to steal.

Case Study:
Granola logoGranola

7 mins

Why Granola's Lack of Onboarding Backfires When You Test It

Granola logo
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Case Study:
Twitch logoTwitch

8 mins

Twitch Celebrates the Wrong Thing (and Misses the Aha Moment)

Twitch logo
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Case Study:
Waitrose logoSainsbury's logoAsda logo

7 mins

If a Supermarket Scanner Needs Explaining, Something’s Broken

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Case Study:
Chase Bank logoChase Bank

10 mins

Why Confetti Celebrations Backfire (and How to Make Them Work)

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Case Study:
Grok logoGrok

8 mins

The Playbook for Onboarding AI Features

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Case Study:
Strava logoStrava

12 mins

The Art (and Science) of Creating Goals That Actually Stick

Strava Logo Square
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Case Study:
YNAB logoYNAB

8 mins

How to Stop People from Skipping Your Onboarding

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Case Study:
Trello logoTrello

10 mins

How to Reduce Churn by Doing Your "One Thing"

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Case Study:
Headspace logoHeadspace

8 mins

A Masterclass in User Activation (96% of them)

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Case Study:
Slack logoSlack

8 mins

Slack Hides Complexity to Create Effortless Onboarding

Slack
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Case Study:
LinkedIn logoLinkedIn

10 mins

When (and why) Accidental Noise Creates Churn

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Case Study:
Wise logoWise

9 mins

How (and why) Wise leverage radical transparency

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Case Study:
Revolut logoRevolut

11 mins

Revolut Junior: Simple Enough For Children?

Revolut logo
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Case Study:
Google logoGoogle

7 mins

Why the Gmail App is Unsatisfying For New Users

Gmail logo
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Case Study:
Apple logoApple

8 mins

How Apple Cleverly Onboards People To Fitness+

Apple logo
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Case Study:
Clubhouse logoClubhouse

7 mins

Finding Your First Conversation on Clubhouse

Clubhouse
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Similar collections:

Churn & Retention · Product Psychology · Benchmarking

Last updated: October 5, 2026