What's next for this iPhone
After setting up a new phone, Apple assume that you’re going to erase your old one, and dynamically show a prompt in the settings page.
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Apple
Everything iPhone, iPad, Apple Watch, Mac and Apple TV.
Apple anticipates the next step, from forgotten passcodes to post-setup prompts. UX Bites include examples across iPhone, Mac, AirPods and Apple Watch.
Key takeaways from 3 Case Studies and 61 UX Bites
After a new iPhone is set up, Settings prompts you to erase the old one
Apple pairs watchOS update prompts with a clear benefit of upgrading
Old passcodes work for 72 hours, in case you forget the new one
Often uses:
Last updated: 01/10/2026
Real world examples
Update watchOS to unlock...
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Conversion rates+ 1 more
You forgot it already, didn't you?
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Reduce frustration
Transcribing audio notes
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Feature usage+ 1 more
Apple's edge light
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Happier users
Name vs typo
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Dynamic background colours
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Shake your head to reply
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Feature usage
A waxing crescent?
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Happier users
Should we remember this?
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Interactive onboarding
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Feature usage+ 1 more
A hidden crop button
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Multi-zone scrubbing
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Encourage habits+ 1 more
Getting to 80%
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Removing distractions from recordings
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Increase value+ 1 more
Copy and delete
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Nudge sharing+ 1 more
Apple's haptic trailers
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Happier users
Connecting AirPods
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Happier users
The button effect
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Happier users
Did you miss what they said?
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Apple TV's dynamic CTAs
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Greater attention+ 1 more
Apple's starter pack
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Dynamically changing keyboard
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Happier users
Deleting paid apps
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Run stick man, run
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Happier users
Apple's middle ellipsis
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Time-based defaults
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Easier medication recognition
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Automatic versioning of files
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Better understanding
An interactive clock
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Happier users
Safe volume levels
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Better understanding
Airplane mode animation
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Apple watch is syncing
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3D fitness badges
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Happier users
Filtering by workout length
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Dragging multiple photos
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Unsending iMessages
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Happier users
Apple's sleep schedule
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Apple's autocorrect
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Apple's band size
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Input quality
Apple store's sticky close buttons
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Apple Mail's follow-up reminders
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Hotspotting an iPhone on low battery
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Reduce frustration
Apple's 'zoomed' progress bar
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Input quality
Automatically deleting OTP codes
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Progress bar + slider count
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Screen sharing during FaceTime
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Greater attention+ 1 more
Missing attachment prompt
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Reduce anxiety+ 2 more
iPhone's suspend charging when wet
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Handling multiple suggestions
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Feature usage+ 2 more
Apple calendar's dynamic icon
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Automatic screen brightness
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Reduce frustration
Apple's dynamic clock icon
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Silence unknown callers
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Reduce anxiety
Watch battery notification
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A change in your fitness data
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Motivational+ 1 more
One-tap password sharing
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Event-based focus mode
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Feature usage+ 3 more
Smart 'focus mode'
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Feature usage+ 2 more
Optimised battery charging
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Better understanding
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