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Apple

Everything iPhone, iPad, Apple Watch, Mac and Apple TV.

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Case Studies

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APPLE VS GOOGLE•Case Study

Apple Maps vs Google MapsPreview this content

Apple and Google have been fighting for map dominance for nearly a decade, but which is better?

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APPLE•Case Study

Can Apple beat Peloton?Preview this content

Instead of buying a Peloton treadmill for £2,295, couldn't you just use your iPhone, and a £400 treadmill that you picked up from Amazon?

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APPLE•Case Study

Improving Apple's AirtagsPreview this content

Apple are indisputably a leader in intuitive design, but after spending a few weeks using AirTags, I'm disappointed.

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UX Bites

AppleUX Bite

Apple TV's dynamic CTAs

Apple TV show dynamic CTA labels, depending on if you've watched that show before or not.

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AppleUX Bite

Apple's starter pack

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AppleUX Bite

Dynamically changing keyboard

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AppleUX Bite

Deleting paid apps

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AppleUX Bite

Run stick man, run

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AppleUX Bite

Apple's middle ellipsis

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AppleUX Bite

Time-based defaults

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AppleUX Bite

Easier medication recognition

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AppleUX Bite

Automatic versioning of files

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AppleUX Bite

An interactive clock

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AppleUX Bite

Safe volume levels

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AppleUX Bite

Airplane mode animation

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AppleUX Bite

Apple watch is syncing

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AppleUX Bite

3D fitness badges

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AppleUX Bite

Filtering by workout length

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AppleUX Bite

Dragging multiple photos

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AppleUX Bite

Unsending iMessages

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AppleUX Bite

Apple's sleep schedule

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AppleUX Bite

Apple's autocorrect

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AppleUX Bite

Apple's band size

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AppleUX Bite

Apple store's sticky close buttons

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AppleUX Bite

Apple Mail's follow-up reminders

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AppleUX Bite

Hotspotting an iPhone on low battery

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AppleUX Bite

Apple's 'zoomed' progress bar

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AppleUX Bite

Automatically deleting OTP codes

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AppleUX Bite

Progress bar + slider count

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AppleUX Bite

Screen sharing during FaceTime

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AppleUX Bite

This email is loading

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AppleUX Bite

Missing attachment prompt

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AppleUX Bite

iPhone's suspend charging when wet

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AppleUX Bite

Handling multiple suggestions

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AppleUX Bite

Apple calendar's dynamic icon

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AppleUX Bite

Automatic screen brightness

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AppleUX Bite

Apple's dynamic clock icon

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AppleUX Bite

Silence unknown callers

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AppleUX Bite

Watch battery notification

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AppleUX Bite

A change in your fitness data

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AppleUX Bite

One-tap password sharing

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AppleUX Bite

Event-based focus mode

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AppleUX Bite

Smart 'focus mode'

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AppleUX Bite

Optimised battery charging

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