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Apple
Everything iPhone, iPad, Apple Watch, Mac and Apple TV.
Apple pairs prompts with a clear payoff, and builds in safety nets and smart defaults. Our UX Bites cover everything from watchOS upgrade prompts to AirPods gesture onboarding.
Key takeaways from 3 Case Studies and 60 UX Bites
watchOS update prompts name the benefit of upgrading, not just the action
After a passcode change, the old code still works for 72 hours — a built-in safety net
Changing podcast playback speed triggers an offer to remember it for the whole show
Often uses:
Last updated: 27/08/2026
UX Bites
Case Studies
Real world examples
You forgot it already, didn't you?
Transcribing audio notes
Apple's edge light
Name vs typo
Dynamic background colours
Shake your head to reply
A waxing crescent?
Should we remember this?
Interactive onboarding
A hidden crop button
Multi-zone scrubbing
Getting to 80%
Removing distractions from recordings
Copy and delete
Apple's haptic trailers
Connecting AirPods
The button effect
Did you miss what they said?
Apple TV's dynamic CTAs
Apple's starter pack
Dynamically changing keyboard
Deleting paid apps
Run stick man, run
Apple's middle ellipsis
Time-based defaults
Easier medication recognition
Automatic versioning of files
An interactive clock
Safe volume levels
Airplane mode animation
Apple watch is syncing
3D fitness badges
Filtering by workout length
Dragging multiple photos
Unsending iMessages
Apple's sleep schedule
Apple's autocorrect
Apple's band size
Apple store's sticky close buttons
Apple Mail's follow-up reminders
Hotspotting an iPhone on low battery
Apple's 'zoomed' progress bar
Automatically deleting OTP codes
Progress bar + slider count
Screen sharing during FaceTime
This email is loading
Missing attachment prompt
iPhone's suspend charging when wet
Handling multiple suggestions
Apple calendar's dynamic icon
Automatic screen brightness
Apple's dynamic clock icon
Silence unknown callers
Watch battery notification
A change in your fitness data
One-tap password sharing
Event-based focus mode
Smart 'focus mode'
Optimised battery charging
UX Case Studies
Apple and Google have been fighting for map dominance for nearly a decade, but which is better?
BFM+Exclusive
8 min to learn...
How Apple Cleverly Onboards People To Fitness+
with aCase Study
focused onApple
Instead of buying a Peloton treadmill for £2,295, couldn't you just use your iPhone, and a £400 treadmill that you picked up from Amazon?
Apple are indisputably a leader in intuitive design, but after spending a few weeks using AirTags, I'm disappointed.
There are more than 1400 UX Bites like this
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