The Art (and Science) of Creating Goals That Actually Stick

Strava is one of the most goal-driven fitness apps in the world.

They're exceptionally successful at motivating people to move.

But only 2% of their users pay for a subscription, and it's reported that their 30-day retention rate is below industry standards, at only 16% on iOS.

So although Strava has built a retention hook by setting up goals and challenges, 84% of people give up within days.

We're going to look at five key moments that Strava misses.

Laces tied? Let's go.