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Content Blindness
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When exposed to similar or identical content, people will subconsciously pay less and less attention to it.
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Introduction
This happens in both the short and long terms.
Short term (reactive):
- On sequential pages (e.g., a sign-up form), if you have lots of very similar content, people will skim-read it at best—or just ignore it entirely.
Long term (habitual):
- People are used to the common advertising spaces on the internet (e.g., sidebar ads), and they'll pay less attention to it.
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Potential impacts
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Written by Peter Ramsey
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