Content Blindness

When a list fills up with similar tasks, you could cycle different icons for the same topic, so each entry doesn't look identical and get skimmed past.

Example from

Lil Planner

Try giving a new filter a slight shake the first time people see it, so it stands out on a frequently visited screen people have learned to skim.

Example from

Pinterest

In a long feed, one option is to show already-read thumbnails in black and white, so new content is easier to spot as people scroll past familiar items.

Example from

The Athletic

Where people see the same items on every visit, consider routinely changing cover art and title fonts, so content blindness is less likely to set in on familiar items.

Example from

Netflix

If someone has only seen the first slide of a carousel, it may help to refocus on an unseen slide when the feed refreshes, so the post feels new rather than already seen.

Example from

Instagram