Endowment Effect

You could see a decrease in churn, as users who've personalised their account may overvalue it through the endowment effect, and feel reluctant to lose it.

Users may use features more often, as the endowment effect makes them feel they should make the most of something they already own or pay for.

Users might be more likely to share things they've customised or created, as the endowment effect can make them feel proud of something that feels like theirs.

Users may perceive your product as more valuable once they've personalised it, as the endowment effect leads people to overvalue things they feel they own.

You might see an increase in user enjoyment, as the endowment effect can make an experience feel more pleasurable when users know it's theirs and personalised.

You could see an increase in purchases, as letting users customise or preview a product before buying may trigger the endowment effect, making it harder to abandon.