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Changelog

A profile worth keeping

To leverage the Endowment Effect (and framing), ChatGPT will show you when you joined both ChatGPT and Atlas, as a profile badge.

Behind this Bite

This reframes Atlas as a brand you already trust (i.e., you've trusted them for 700+ days already), and gives you something to lose (your profile badge).

AI insights

Insights

Endowment Effect is when people overvalue things they own. Showing "Joined ChatGPT 732 days ago" helps users feel invested in their profile, so they may value and keep using it.
Framing is how info is presented to shape perception. Showing both join dates reframes Atlas as part of a trusted history, so users may feel less risk and more loyalty.
Gamification encourages engagement with rewards. The profile badges act as milestones, nudging users to see progress and feel motivated to keep using the service.
Discord uses a similar technique by letting users preview premium profiles. Both cases use the Endowment Effect—seeing a personalized profile makes users want to keep or upgrade it.
Contra shows "Profile In Progress" badges for incomplete profiles. Both use visible status badges to manage user feelings—either to boost pride (ChatGPT/Atlas) or reduce anxiety (Contra).