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Strava
Track your workouts
Strava leans on loss aversion, goal framing and social comparison to retain subscribers, with UX Bites from their cancellation flow, yearly recap and activity calendar.
Key takeaways from 1 Case Study and 6 UX Bites
Cancelling triggers a reminder of the goals you'd abandon, framing the exit as a loss
Cancel over price, and Strava dynamically pitches the cheaper annual plan instead
Dot sizes in the activity calendar signal how long each workout was, at a glance
Last updated: 27/08/2026
UX Bites
Case Studies
UX Case Studies
BFM+Exclusive
12 min to learn...
The Art (and Science) of Creating Goals That Actually Stick
with aCase Study
focused onStrava
The best retention strategy? Design a product that helps users feel like they’re making progress—right from the moment they set a goal.
Skills you'll build
How to create goals that stick
Framing benefits better to upsell more
Reducing churn by leaning into goals
There are more than 1400 UX Bites like this
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