Loading

Women's health
Balance uses curiosity gaps and pre-signup trust-building. Our UX Bites include tap-to-reveal daily facts and a founder message readable before you create an account.
Key takeaways from 2 UX Bites
Tap-to-reveal daily facts teach the topic while opening a curiosity gap
The founder's message opens pre-signup, adding human context while users are still deciding
Pre-signup content carries persuasive weight: sceptics get the 'why' without committing
If features can be coded in minutes, thoughtful design is what wins
Get the free content when it's released, straight to your inbox, no account required
"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."