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The onboarding to the planning app Finalist, is styled like a notebook, where each page is animated to flip in 3D space.

When Tiimo prompts you to review your day, there’s an option to remind you again in 30 minutes.

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This is great because it gives people a "not right now", that doesn't rely on them remembering to do it later (which they might not).
If you type a task with times or dates in the text, Fantastical turns it into metadata.

Your Lego saved lists show a total cost, to help you manage budgets for things like birthdays.

To keep your calendar cleaner and more digestible, Finalist will collapse large periods of free time.

While signing up to Tiimo, they’ll get you to interact with a sample task to experience the celebration.

At the top of Fantastical’s ‘Get Started’ guide, is a way to remind yourself about these items later.

Vans have a mini game, in which you find branded items in a room to earn a real discount code.

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It's likely that they give everyone the same code, but the point is that by making it enjoyable, people feel like they've earned it a little more—and are perhaps more likely to use it.
When suggesting nearby airports, Aviasales mentions that if they’ve got your location wrong, you can enable precise tracking.

Bounce is a temporary luggage locker, and after listing the bags you have, they’ll contextualise and pre-select the right locker size for you.

After showing the list of available fares, Aviasales dynamically suggests filters that might help you decide.

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This isn't about widening the search, but filtering down through lots of options.
It helps find tickets that are more likely to match your preferences.
To let you explore how their bidding system works, Seatfrog will let you try a practice auction.
