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Although most founders believe that their app will see a ‘hockey stick’ growth trajectory, it very rarely happens. Even rarer whilst competing with some of the largest, most influential tech companies in the world; Twitter, Facebook and Snapchat.
In other words: the Clubhouse story is the perfect example of how exponential growth turns UX molehills into mountains.
You see, Clubhouse—the audio-chat social network—has gone from a few hundred thousand users, to around 10 million within just a few months.
But, scaling that quickly introduces new complexities.
Whilst early-adopters are typically forgiving with UX issues, the millions of people being invited to the app each month will be far less tolerant.
So let’s look at the experience of finding new content on Clubhouse.
Summary
🏠
Why Clubhouse’s homepage is confusing.
🤯
What people get wrong about ‘aha moments’.
🔍
How UX can be used as a crutch.
🚧
Be aware of broken ‘hooks’.
Written by Peter Ramsey
Published
Last edited
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