CompanyGoogle
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Case Studies
The flaws of an advertising giant
Despite generating $200 billion in revenue, Google Ads is a frustratingly flawed and inconsistent experience.
Apple Maps vs Google Maps
Apple and Google have been fighting for map dominance for nearly a decade, but which is better?
The imperfections of Gmail
1.8 billion active users, 44% of Americans opting to use it as their email solution, and it's created by Google. It should be great, right?
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UX Bites
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