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Most people find running on a treadmill boring—after all, how long can you really stare at your garage wall before losing motivation?
In an attempt to leverage some of the social psychology behind a group exercise class, Peloton released a premium spin bike for your home, with a giant screen mounted on the front. This lets you join live video classes, and cycle along with others in a pretty seamless experience.
But there's a catch: the equipment isn't cheap. The cheapest bike and treadmill being £1,390 and £2,295, plus a £39 monthly subscription for the live classes.
What if you could get the benefits of a that group psychology, without having to spend thousands of pounds?
Instead of buying a Peloton treadmill with an integrated screen for £2,295, couldn't you just use your iPhone, and a £400 treadmill that you picked up from Amazon?
That's more or less what Apple Fitness+ is—a subscription for home-workouts, that aims to utilise Apple hardware with standard fitness equipment.
But is the user experience any good? That's what this case study is about.
Summary:
🪂
Beware of the 'jump in' fallacy
🚧
Why Apple intentionally adds friction
🧙♀️
Some UX wizardry by YouTube
😰
Why to not constantly push for upgrades
😍
How Apple strikes a perfect balance
Written by Peter Ramsey
Published
Last edited
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