Skip to main content
UX Content
  • Case Studies
  • UX Bites
  • Cheatsheets
  • Psychology
BFM+
  • Instant Feedback
  • MCP
  • Figma Plugin
  • Tiers & pricing
  • Free newsletter
  • Log in
Other
  • Archive
  • About
  • Help
  • Changelog
Services
UX audits

A complete audit of your user experience, delivered in a format that you can't ignore.

Book an audit

Built for Mars Ltd is a company registered in England and Wales (Company No. 12731987).

Account
  • Log inAccess your library and activities
  • SubscribeUnlock all features and access to the library
Learn from the best companies in the world

A library of content that even non-designers find interesting.

Subscribe todaySubscribe today
Structured learning
  • UX BootcampEnroll in a 5-week bootcamp
  • PathwaysCreate custom learning Pathways to work towards any goal, industry or topic
  • CollectionsBrowse Case Studies by key topics
  • QuizzesTest your knowledge
Explore the library
  • Case StudiesSlideshows that are packed with research
  • UX BitesReal examples of design magic
  • CheatsheetsQuickly level up in a particular area
  • Product PsychologyLearn the essentials
  • NewsletterGet research straight to your inbox
  • CompaniesBrowse by company
Learn from the best companies in the world

A library of content that even non-designers find interesting.

Subscribe todaySubscribe today
Tools to help you
  • AI InsightsUpload screenshots of your design, and get instant feedback from our AI
  • MCPAccess the entire library from your favourite agent
  • Figma pluginAccess our AI tools, and our entire library, directly from Figma
One-to-one help
  • UX AuditsThe fast-track for growth
Includes tools that help you ship better products

Learning never stops, but sometimes you need a little more.

Subscribe todaySubscribe today
Log inSubscribe today
Home
Case Studies
Slack Hides Complexity to Create Effortless Onboarding
BFM+Exclusive

Slack Hides Complexity to Create Effortless Onboarding

8 mins
about Slack
Slack
  • Case study
Skills you'll build
  • Reducing friction without hiding complexity

  • Using dynamic inputs to regain user attention

  • Avoiding early decisions that hurt long-term habits

There are two things I believe to be true about Slack:

  • The individual key flows feel effortless and simple.
  • The cumulative experience feels noisy and distracting.

This isn't a contrarian view. In my study on noise, I mentioned how Slack themselves are experimenting with ways to make workspaces less overwhelming.

By default, it's an always-on tool without boundaries—where anyone can distract an entire company by posting a meme in a single channel.

There's a possibility that by hiding some of these complexities, Slack have created an effortless onboarding process, that is doomed to become noisy.

To set the tone; Slack is a best-in-class product, and some of the following techniques you'll be able to replicate easily. 

But, it's important to discuss some of the trade-offs.

Case study

Profile photo. A circular headshot of a smiling young man with short tousled hair and round glasses, suitable as an author avatar or user profile picture. No interface elements are shown.

Written by Peter Ramsey

Consultant to 100+ companies

Part of:
Mastering Onboarding
Published: 28/05/2024
Last edited: 01/04/2025

Other popular case studies

Case Study:
Granola logoGranola

7 mins

Why Granola's Lack of Onboarding Backfires When You Test It

Granola logo
Start study
Case Study:
Twitch logoTwitch

8 mins

Twitch Celebrates the Wrong Thing (and Misses the Aha Moment)

Twitch logo
Start study
Case Study:
Built for Mars logoBuilt for Mars

8 mins

Why Adding Friction Improved Built for Mars' Conversion Rate by 25%

Bfmyellow
Subscribe to unlock
Preview
Case Study:
Hinge logoHinge

6 mins

How Hinge Keeps You Engaged (Not Romantically)

Hinge logo
Subscribe to unlock
Preview
Case Study:
Waze logoGoogle Maps logoApple Maps logo

6 mins

Google is Hollowing out Waze, and that's a Problem for Apple

Wazelogo
Subscribe to unlock
Preview
Case Study:
Costa logoCosta

8 mins

How To Design A Loyalty Scheme That Actually Motivates People

Costa Coffee Logo 1
Subscribe to unlock
Preview