Some services have a relatively low time-to-value.
For example, you can send an email immediately after signing up to Gmail. Or create an account and book an Airbnb in a single, short session.
But often, as is the case with LinkedIn, there are factors that make it harder to provide real value so quickly.
A new user has to create their own profile, creatively talk about their experiences, and connect with others. It's a combination of tasks, decisions and upskilling to use new features.
It requires a willingness to invest in a set-up process—something that hurts the likes of CRMs, note-taking apps, to-do lists and accounting software.
And in trying to factor all of that in, LinkedIn creates 'noise'.
But what exactly is 'noise' in product design? And is it why your onboarding isn't sticky?
Let's dive in, and cover some advanced onboarding techniques and tips.
Case Study
Written by Peter Ramsey
