What Audible Gets Wrong About Repeat Purchases

Amazon owns Audible, so it's unsurprising that you can purchase an audiobook in a few clicks.

But, unlike Amazon, they're a few bad clicks.

You're cooking with the same ingredients as everyone else, but yours just tastes better.

And unlike a subscription (a recurring purchase), you usually have to be proactive about designing and spinning a flywheel for repeat purchases.

I've designed and experimented on these set-ups with more than 100 different companies, on (at least) hundreds of millions of users.

Here are some techniques that have reliably worked for me.