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Gmail has more than 1.8 billion active users, with 44% of Americans opting to use it as their email solution—in other words; it's huge.
And whilst Gmail is generally a great experience, the vast majority of your on-screen exposure will be after the initial set-up.
But what is the set-up experience like? It's Google, so you'd expect it to be world-class, right?
And ultimately, what can product-builders like us learn from their mistakes?
Case study
Written by Peter Ramsey
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