Churn & Retention
BFM+Exclusive
12 min to learn...
The Art (and Science) of Creating Goals That Actually Stick
with aCase Study
focused on
Strava
The best retention strategy? Design a product that helps users feel like they’re making progress—right from the moment they set a goal.
Skills you'll build
How to create goals that stick
Framing benefits better to upsell more
Reducing churn by leaning into goals
BFM+Exclusive
10 min to learn...
How to Retain Customers, When AI is Pushing Them to Competitors
with aCase Study
focused on
+3 more
You don’t just lose customers to price—you lose them to uncertainty. When users hesitate, they search again, and every new search is a chance for a competitor to win them over.
Skills you'll build
The headwind of AI summaries
Boosting retention across multiple sessions
Creating high-intention triggers
BFM+Exclusive
10 min to learn...
How to Reduce Churn by Doing Your "One Thing"
with aCase Study
focused on
Trello
When it comes to onboarding, it's often more effective to do just one thing (really damn well).
Skills you'll build
Prioritising your product’s “one thing”
Turning distractions into teaching moments
Designing templates that drive real outcomes
BFM+Exclusive
9 min to learn...
What Audible Gets Wrong About Repeat Purchases
with aCase Study
focused on
Audible
How to create a flywheel of discovery, purchase and satisfaction that leads to repeat purchases.
Skills you'll build
Fix broken loops that hurt retention
Turning small product moments into buying momentum
Reduce friction in your checkout
BFM+Exclusive
10 min to learn...
When (and why) Accidental Noise Creates Churn
with aCase Study
focused on
LinkedIn
Do you have a long 'time-to-value', and an orchestra of noise? This might be why your churn is so high.
BFM+Exclusive
7 min to learn...
How Docusign Could Reduce Friction With Reactivation
with aCase Study
focused on
Docusign
With more than 1 billion users, it's important to easily reactive older accounts. This is how to do it.