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Home
Collections
Churn & Retention

Churn & Retention

The user retention strategies that actually work, and the design choices that reduce churn.

Case Study:
Granola logoGranola

7 mins

Why Granola's Lack of Onboarding Backfires When You Test It

Granola logo
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Case Study:
Waze logoGoogle Maps logoApple Maps logo

6 mins

Google is Hollowing out Waze, and that's a Problem for Apple

Wazelogo
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Case Study:
Strava logoStrava

12 mins

The Art (and Science) of Creating Goals That Actually Stick

Strava Logo Square
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Preview
Case Study:
Hopper logoExpedia logoKayak logo+3 more

10 mins

How to Retain Customers, When AI is Pushing Them to Competitors

Expedia logo large
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Preview
Case Study:
Trello logoTrello

10 mins

How to Reduce Churn by Doing Your "One Thing"

Trello logo2
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Preview
Case Study:
Audible logoAudible

9 mins

What Audible Gets Wrong About Repeat Purchases

Audible large logo
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Preview
Case Study:
LinkedIn logoLinkedIn

10 mins

When (and why) Accidental Noise Creates Churn

Linked In large logo
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Preview
Case Study:
Docusign logoDocusign

7 mins

How Docusign Could Reduce Friction With Reactivation

Docusign lagre logo
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Preview

Similar collections:

Mastering Onboarding · Purchases & Subscriptions · Benchmarking

Last updated: October 5, 2026