DocuSign, the e-Signature service, holds many impressive statistics—including their headline numbers: 100 million customers, 1 billion users, spread across 180 different countries.
Even more remarkably, the IOS app has maintained a 4.9 star score over 500,000 ratings.
It'd be hard to deny that they're great product builders, and we can draw two conclusions from the data: people like the service, and DocuSign have surplus feedback about their apps.
The multi-billion dollar question: what are they doing so right? What's their secret sauce?
And, is it fully-optimised, or can they improve the experience?
That's what I set out to answer.
Case study
Written by Peter Ramsey
