How (and why) Wise leverage radical transparency

Wise is not a bank, despite sharing many features of one. 

They're a multi-currency financial service that, during the age of incumbent banking, earned success with their radical transparency.

In short: they make international transfers easier, and often cheaper.

To demonstrate my point, here are the comparative costs of sending £10, £100 and £1,000 to the US (including any FX markups).

Note: for a deeper dive on international payments, read the UX of Banking.