Wise is not a bank, despite sharing many features of one.ย
They're a multi-currency financial service that,ย during the age of incumbent banking, earned successย with their radical transparency.
In short: they make international transfers easier, and often cheaper.
But the world has moved on, and Wise now face fierce competition from services like Revolut and Starling.
To demonstrate my point, here are the comparativeย costs of sending ยฃ10, ยฃ100 and ยฃ1,000 to the USย (including any FX markups).
Note: for a deeper dive on international payments, read the UX of Banking.