One key consideration is that these small moments don't always objectively provide the user any additional value—instead, they're fun, cheerful or inspiring.

In other words, it's optimised to be enjoyable or notable.

Habits

• Small moments of joy can be utilised to create a positive loop (i.e., do this and this, and then you'll get this awesome moment of delight).

Sharing & referrals

• People often share these moments organically.

One key consideration is that these small moments don't always objectively provide the user any additional value—instead, they're fun, cheerful or inspiring.

In other words, it's optimised to be enjoyable or notable.

Habits

• Small moments of joy can be utilised to create a positive loop (i.e., do this and this, and then you'll get this awesome moment of delight).

Sharing & referrals

• People often share these moments organically.