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User Delight
Psychology used by:
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Small moments of delight can have an outsized impact on how users perceive the entire experience.
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Introduction
One key consideration is that these small moments don't always objectively provide the user any additional value—instead, they're fun, cheerful or inspiring.
In other words, it's optimised to be enjoyable or notable.
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Potential impacts
Habits
- Small moments of joy can be utilised to create a positive loop (i.e., do this and this, and then you'll get this awesome moment of delight).
Sharing & referrals
- People often share these moments organically.
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Written by Peter Ramsey
Published
Last edited