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User Delight
Small moments of delight can have an outsized impact on how users perceive the entire experience.
Featured in 225 UX Bites
Similar psychology:
Likely impacts:
Last updated: 03/11/2026
How to utilise this in your designs
When someone completes the last item on their list, you could turn that final row into a celebratory banner, so the delight also confirms they're done for the day.
Example from
Tick Tick
After a deposit, try a calm 3D tick that sways gently as the phone tilts, adding a moment of delight while keeping the tone suited to finance and confirming it worked.
Example from
Wise
Once someone upgrades, consider animating each new feature the first time they use it, so the celebration points out what their new plan has given them.
Example from
Canva
When someone deposits into savings, one option is to show more dots pouring in and forming animated waves, turning a routine deposit into a moment of delight.
Example from
Up Bank
It may help to show a random, related fact when someone pulls to refresh, giving an everyday gesture a small reward they might look forward to.
Example from
IKEA
Possible impacts
Celebrating when users finish a daily goal could help them build habits more easily, as the delight gives a clear, satisfying end point they may want to reach again.
Small, unexpected moments of delight may give users something worth mentioning, which could lead to more positive reviews and more recommendations.
A short animation at the moment a task completes could make users enjoy the whole experience more, as it confirms things worked and ends uncertainty with a smile.
Written by Peter Ramsey
Published: