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Aha! Moment
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The moment when a new user understands the true value of your product, and why they need it.
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Introduction
"Aha! now I get it!"
This is typically after trying a killer feature for the first time, or unlocking some kind of perk / ability.
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Potential impacts
Churn
- People will typically be less likely to churn, once they've reached their Aha! Moment.
Sharing & referrals
- People will be more likely to refer your service after they've reached it.
- i.e., focus on getting the individual to their Aha! Moment, before trying to create a viral referral loop.
BFM+
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- Access the entire library
- Track your progress through collections
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Team plan perks include:
- Share links with your entire team. No paywalls or logins.
- Get discounts for upskilling your entire product team
Written by Peter Ramsey
Published
Last edited
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