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🎉
Aha! Moment
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The moment when a new user understands the true value of your product, and why they need it.
👀
Introduction
"Aha! now I get it!"
This is typically after trying a killer feature for the first time, or unlocking some kind of perk / ability.
🔥
Potential impacts
Churn
- People will typically be less likely to churn, once they've reached their Aha! Moment.
Sharing & referrals
- People will be more likely to refer your service after they've reached it.
- i.e., focus on getting the individual to their Aha! Moment, before trying to create a viral referral loop.
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"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."
Unlock this article instantly with Built for Mars Premium
Subscribe to BFM+
If features can be coded in minutes, thoughtful design is what wins
- Unlock the entire library
- Create custom UX courses
- Access our AI tools
£12 per monthbilled annually
or, wait for the free stuff
Join the free newsletter
Get the free content when it's released, straight to your inbox, no account required
"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."
Written by Peter Ramsey
Published
Last edited
