If a Supermarket Scanner Needs Explaining, Something’s Broken

Sometimes, the best onboarding is no onboarding.

When actually, the experience of just using it contextualises everything else. You can skip the theory, and put it in the user’s hands.

A great example of this are supermarket “scan and shop” apps. They’re incredibly simple: you use the camera on your phone to scan a barcode.

And yet, many over-complicate it.

By looking at three British supermarkets, I can show you what I mean.