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If a Supermarket Scanner Needs Explaining, Something’s Broken
7 min
about 
Skills you'll build
Sometimes the best onboarding, is no onboarding
“Show, don’t tell” often beats education
Data can’t always tell you when onboarding is wrong
Sometimes, the best onboarding is no onboarding.
Simple products get bogged down with unnecessary explanations.
When actually, the experience of just using it contextualises everything else. You can skip the theory, and put it in the user’s hands.
A great example of this are supermarket “scan and shop” apps. They’re incredibly simple: you use the camera on your phone to scan a barcode.
And yet, many over-complicate it.
By looking at three British supermarkets, I can show you what I mean.
Case study
Written by Peter Ramsey
Published
Last edited
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