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Case Studies
Case Studies
Optimising a Checkout for Impulse Purchases
- Hellofresh
How (not) to get people to download your app
- Reddit
Understanding the growth engine of Threads
- Threads
How (and why) Wise leverage radical transparency
- Wise
Product Builders: Don't Copy Ticketmaster
- Ticketmaster
Using Dark Patterns to Overcharge for Pizza
- Dominos
A Masterclass In Pricing Psychology
- Netflix
Payments: slow and shallow experiences
- Monzo
The hidden complexity of bank cards
- Monzo
900 days of progress
- Monzo
Lessons from the Flaws of an Advertising Giant
- Google
The complexity of credit scores
- Credit Karma
HBO's Beautiful Design Is Also Terrible UX
- HBO
How Docusign Could Reduce Friction With Reactivation
- Docusign
Apple Maps vs Google Maps
- Apple
Why 91% of Visitors Don't Purchase Tickets
- Delta
Converting Readers into Paying Subscribers (or not)
- Wall Street Journal
Elon's Twitter, I mean X
- Twitter
Revolut Junior: Simple Enough For Children?
- Revolut
Why the Gmail App is Unsatisfying For New Users
- Google
Monzo vs Starling: Overdrafts
- Monzo
This is Why Your Uber Eats Driver Got Lost
- Uber
Why CashApp Has A Steep Learning Curve
- Cash App
The next-gen console showdown
- Xbox
How Apple Cleverly Onboards People To Fitness+
- Apple
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