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  • Case Studies
    UX Case Studies

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Case Studies

Case Studies

How (and why) Wise leverage radical transparency - Wise
Product Builders: Don't Copy Ticketmaster - Ticketmaster
Using Dark Patterns to Overcharge for Pizza - Dominos
A Masterclass In Pricing Psychology - Netflix
Payments: slow and shallow experiences - Monzo
The hidden complexity of bank cards - Monzo
900 days of progress - Monzo
Lessons from the Flaws of an Advertising Giant - Google
The complexity of credit scores - Credit Karma
HBO's Beautiful Design Is Also Terrible UX - HBO
How Docusign Could Reduce Friction With Reactivation - Docusign
Apple Maps vs Google Maps - Apple
Why 91% of Visitors Don't Purchase Tickets - Delta
Converting Readers into Paying Subscribers (or not) - Wall Street Journal
Elon's Twitter, I mean X - Twitter
Revolut Junior: Simple Enough For Children? - Revolut
Why the Gmail App is Unsatisfying For New Users - Google
Monzo vs Starling: Overdrafts - Monzo
This is Why Your Uber Eats Driver Got Lost - Uber
Why CashApp Has A Steep Learning Curve - Cash App
The next-gen console showdown - Xbox
How Apple Cleverly Onboards People To Fitness+ - Apple
Solving OpenSea's churn problem - Opensea
This is Why GameStop's Online Store is a Leaky Bucket - Gamestop
YouTube Shorts: a clone of TikTok - YouTube
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