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Case Studies
The complexity of credit scores

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The complexity of credit scores

8 mins
about Credit Karma
Credit Karma logo large
  • Case study

Credit Karma distills many datapoints of your financial life into a single score.

But not only is the calculation confusing to truly understand, it's a boring enough subject that many people struggle to find an incentive to try.

That is, until a major borrowing event—like getting a mortgage.

According to a poll, 44% of Gen Z'ers (1997 → 2012) don't know their credit score, with 25% admitting that they didn't know how to find out.

This screams one thing to me: a huge cohort of untapped potential users (18-25 year olds).

Credit Karma claims to have more than 100 million users worldwide, but are they providing suitable education to convert that additional cohort?

In short; no, they're not—here's why.

Case study

Peter Ramsey, Built for Mars Founder

Written by Peter Ramsey

Consultant to 100+ companies

Published: 06/10/2022
Last edited: 01/04/2025

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