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Credit Karma distills many datapoints of your financial life into a single score.
But not only is the calculation confusing to truly understand, it's a boring enough subject that many people struggle to find an incentive to try.
That is, until a major borrowing event—like getting a mortgage.
According to a poll, 44% of Gen Z'ers (1997 → 2012) don't know their credit score, with 25% admitting that they didn't know how to find out.
This screams one thing to me: a huge cohort of untapped potential users (18-25 year olds).
Credit Karma claims to have more than 100 million users worldwide, but are they providing suitable education to convert that additional cohort?
In short; no, they're not—here's why.
Case study
Written by Peter Ramsey
Published
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