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Historically, bank cards were relatively simple rectangles of plastic.
You typically only had one. If you wanted to segregate money into your savings, you'd need to open a specific savings account—and that had its own card.
Undoubtedly accelerated by both the app-first banks, and the mainstream use of Apple/Google Pay, this space is maturing quickly.
There are now physical, virtual and temporary cards (of which you can have many), Apple and Google Pay, virtual savings pots, cross-currency accounts and more.
This chapter is all about those colourful cards, and how the accumulation of that feature complexity has been tackled in 2023.
And as a hint, it involves a lot of copying.
- Something that's been heavily copied since 2020
- Something that should be copied
- The difficulty of copying the challengers
- Knowing when to remove something you copied
But first, let's order 12 new cards.
12 case studies:
Written by Peter Ramsey
Published
Last edited
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