Reducing churn caused by first-time friction
Designing exits that feel natural and clear
Improving confidence with better context
Zoom, Microsoft Teams and Google Meet—three conferencing tools that are objectively very similar, but that trigger a cult-like preference.
And it's worth highlighting an unusual dynamic: the person who creates the meeting, decides which tool to use. It's rarely a mutual decision.
Your preference as a host, subjects every person you meet to a 'guest experience', that as you'll see, is often dire.
It's time to consider the consequences of starting a meeting, where the other person has just suffered through a few minutes of random updates, installations, errors and creating accounts they didn't want.
So let's try and answer this question through the lens of UX: which is better?



