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Case Studies
Which is better; Zoom, Teams or Meet?

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BFM+Exclusive

Which is better; Zoom, Teams or Meet?

8 mins
about
ZoomGoogle MeetsMicrosoft Teams
Zoom large logo
  • Case study
Skills you'll build
  • Reducing churn caused by first-time friction

  • Designing exits that feel natural and clear

  • Improving confidence with better context

Zoom, Microsoft Teams and Google Meet—three conferencing tools that are objectively very similar, but that trigger a cult-like preference.

And it's worth highlighting an unusual dynamic: the person who creates the meeting, decides which tool to use. It's rarely a mutual decision.

Your preference as a host, subjects every person you meet to a 'guest experience', that as you'll see, is often dire.

It's time to consider the consequences of starting a meeting, where the other person has just suffered through a few minutes of random updates, installations, errors and creating accounts they didn't want.

So let's try and answer this question through the lens of UX: which is better?

Case study

Peter Ramsey, Built for Mars Founder

Written by Peter Ramsey

Consultant to 100+ companies

Part of:
Benchmarking
Published: 22/02/2024
Last edited: 01/04/2025

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