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Home
Case Studies
Which is better; Zoom, Teams or Meet?
BFM+Exclusive

Which is better; Zoom, Teams or Meet?

8 mins
about
ZoomGoogle MeetsMicrosoft Teams
Zoom large logo
  • Case study
Skills you'll build
  • Reducing churn caused by first-time friction

  • Designing exits that feel natural and clear

  • Improving confidence with better context

Zoom, Microsoft Teams and Google Meet—three conferencing tools that are objectively very similar, but that trigger a cult-like preference.

And it's worth highlighting an unusual dynamic: the person who creates the meeting, decides which tool to use. It's rarely a mutual decision.

Your preference as a host, subjects every person you meet to a 'guest experience', that as you'll see, is often dire.

It's time to consider the consequences of starting a meeting, where the other person has just suffered through a few minutes of random updates, installations, errors and creating accounts they didn't want.

So let's try and answer this question through the lens of UX: which is better?

Case study

Profile photo. A circular headshot of a smiling young man with short tousled hair and round glasses, suitable as an author avatar or user profile picture. No interface elements are shown.

Written by Peter Ramsey

Consultant to 100+ companies

Part of:
Benchmarking
Published: 22/02/2024
Last edited: 01/04/2025

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