Lessons from the Flaws of an Advertising Giant

The scale of Google's ad platform is mind-blowing. 

Last year, revenue from ads surpassed $200 billion, from more than 1.2 million businesses worldwide.

For Google, decreasing the churn on their ad platform by even 0.1% could generate millions of dollars—creating a strong incentive to optimise.

Instead, it's flawed, inconsistent and a demonstration that operating at a large scale can create inefficiencies. Everybody can reduce churn somewhere.

Let's jump right in.