Archive — UX Case Studies
UX analysis
Archive
Case Studies
Case Studies
If a Supermarket Scanner Needs Explaining, Something’s Broken
- Waitrose
Monzo Nailed the Start of The Savings Challenge (But Not the Middle)
- Monzo
How to Personalise User Experiences and Recommendations
- Nike
Why You’re Addicted to Lovable Before You Even Hit the Paywall
- Lovable
Why Confetti Celebrations Backfire (and How to Make Them Work)
- Chase Bank
The Playbook for Onboarding AI Features
- Grok
How Substack uses Deceptive Design to Fuel Growth
- Substack
The Art (and Science) of Creating Goals That Actually Stick
- Strava
How to Stop People from Skipping Your Onboarding
- YNAB
How Airline Checkouts Make You Pay More for The Same Seat
- Hopper
How to Retain Customers, When AI is Pushing Them to Competitors
- Hopper
The UX Techniques That Make You Settle for Higher-Priced Flights
- Hopper
How Product Psychology Could Stop Uber Drivers From Stealing
- Uber
How to Reduce Churn by Doing Your "One Thing"
- Trello
A Masterclass in User Activation (96% of them)
- Headspace
The Complexity Paradox of ChatGPT, AI and UX
- ChatGPT
What Audible Gets Wrong About Repeat Purchases
- Audible
Is This Why Users Are Ignoring Your Features?
- Monzo
Slack Hides Complexity to Create Effortless Onboarding
- Slack
Why Robinhood's $7.08 Welcome Bonus Works
- Robinhood
The Psychological Reason You Hate Chatbots
- Intercom
Which is better; Zoom, Teams or Meet?
- Zoom
When (and why) Accidental Noise Creates Churn
- LinkedIn
Benchmarking the UX of 6 delivery companies
- FedEx
The Billion Dollar Missed Opportunity
- Zara
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