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A complete audit of your user experience, delivered in a format that you can't ignore.

Built for Mars Ltd is a company registered in England and Wales (Company No. 12731987).

Archive Psychology

Psychology

Psychology

Hyperbolic Discounting

Fresh Start Effect

Pattern Matching

Delegated Decisions

Confirmation Bias

Familiarity Bias

Hawthorne Effect

Reactive Onboarding

Serial Position Effect

Reverse Prototype

Decision Fatigue

The Scarcity Effect

Overjustification Effect

The Labour Illusion

Law of Minimal Effort

Progressive Disclosure

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