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Decision Fatigue
Psychology used by:
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People find it harder to make rational decisions, as the total number of decisions that they've made increases.
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Introduction
After a whole day of making hard decisions at work, you may find it hard to decide what to eat for dinner (comparatively simple).
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Potential impacts
Conversion rates
- The increasing difficulty of answering questions may lead people to avoid making them. This may manifest as churn.
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Written by Peter Ramsey
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