Serial Position Effect

Placing the most engaging content first or last in a list could help hold users' attention for longer, as the Serial Position Effect means middle items are often skimmed past.

Putting key features or benefits at the start or end of an explanation might help users understand and remember them more easily, rather than losing them mid-list.

Showing a killer feature first during onboarding could raise how valuable users perceive the product to be, as the Serial Position Effect anchors them to it.

The order of pricing tiers could steer more purchases towards the first or last option, as the Serial Position Effect makes those tiers the most memorable.