Loading
🏁
Serial Position Effect
Psychology used by:
You need to be a BFM+ member to save things to your library
When presented with a list of things, people are better at remembering the first and last items, than those in the middle.
👀
Introduction
This is a practical design principle based on two concepts:
- The Anchor Effect—people become anchored to the first piece of information they see.
- The Recency Bias—people are better at remembering the most recent thing they've seen.
🔥
Potential impacts
Purchases
- If you sell multiple products (tiers), then the order that they're presented is likely to influence which options people select.
BFM+
Unlock this instantly with BFM+
- Access the entire library
- Track your progress through collections
- Receive premium weekly newsletters
- Build a library of ideas
Team plan perks include:
- Share links with your entire team. No paywalls or logins.
- Get discounts for upskilling your entire product team
Written by Peter Ramsey
Published
Last edited
