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Serial Position Effect
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When presented with a list of things, people are better at remembering the first and last items, than those in the middle.
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Introduction
This is a practical design principle based on two concepts:
- The Anchor Effect—people become anchored to the first piece of information they see.
- The Recency Bias—people are better at remembering the most recent thing they've seen.
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Potential impacts
Purchases
- If you sell multiple products (tiers), then the order that they're presented is likely to influence which options people select.
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Written by Peter Ramsey
Published
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