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John Lewis
Department store
John Lewis gamifies shopping with scratch-to-win golden tickets, progress markers inside its infinite feed, and offers resurfaced at checkout. Our UX Bites show how.
Key takeaways from 3 UX Bites
Progress markers periodically break the infinite feed, showing how far you've browsed
Golden tickets must be scratched to reveal the prize, turning a discount into a variable reward
Key offers are repeated inside the checkout, so shoppers don't leave to hunt for a code
Often uses:
Last updated: 27/08/2026
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