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Delta
Travel & flights
Delta features in our case study on airline ticket buying, where turbulent mobile flows push people back to desktop. See where its booking journey adds friction.
Key takeaways from 1 Case Study
Delta's mobile booking flow is measured against rival airlines in our ticket-purchase case study
Shows how clunky small-screen booking steps push travellers to finish the job on desktop
A benchmark for spotting where long, high-intent purchase flows lose the most people on mobile
Last updated: 27/08/2026
Case Studies
UX Case Studies
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6 min to learn...
Why 91% of Visitors Don't Purchase Tickets
with aCase Study
focused onDelta
Lousy mobile experiences are forcing consumers to use their desktops. But why is the UX so turbulent?
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