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Company
Delta
Delta

Delta

Travel & flights

Delta features in our case study on airline ticket buying, where turbulent mobile flows push people back to desktop. See where its booking journey adds friction.

Key takeaways from 1 Case Study

  • Delta's mobile booking flow is measured against rival airlines in our ticket-purchase case study

  • Shows how clunky small-screen booking steps push travellers to finish the job on desktop

  • A benchmark for spotting where long, high-intent purchase flows lose the most people on mobile

Similar companies:

Shopping
Travel & Transportation
Argos logo
Argos
Cherrypick logo
Cherrypick
Lego logo
Lego
ASOS logo
ASOS
Hellofresh logo
Hellofresh
Last updated: 27/08/2026

UX Case Studies

Case Study:
Delta logoDelta

6 mins

Why 91% of Visitors Don't Purchase Tickets

Delta airlines
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Brand logo. A single bold letter "S" on a plain background, with no interface, controls or screen content shown.App icon or splash screen showing the brand's stylised letter "M" logo on its own, with no other interface elements, buttons or text visible.

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