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Surprise food parcels
Too Good To Go leans on scarcity, dynamic labels and timely nudges across their feed and checkout. Our UX Bites include sold-out timestamps and a food waste quiz.
Key takeaways from 4 UX Bites
Low local stock gets flagged at the top of the feed, using scarcity to speed up decisions
Sold-out surprise bags show exactly when they went, teaching you how fast to act next time
A scroll prompt appears when the order button sits out of view in the checkout
If features can be coded in minutes, thoughtful design is what wins
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"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."