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Built for Mars Ltd is a company registered in England and Wales (Company No. 12731987).

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Company
Too Good To Go
Too Good To Go

Too Good To Go

Surprise food parcels

Too Good To Go leans on scarcity, dynamic labels and timely nudges across their feed and checkout. Our UX Bites include sold-out timestamps and a food waste quiz.

Key takeaways from 4 UX Bites

  • Low local stock gets flagged at the top of the feed, using scarcity to speed up decisions

  • Sold-out surprise bags show exactly when they went, teaching you how fast to act next time

  • A scroll prompt appears when the order button sits out of view in the checkout

Often uses:

Effort & Motivation
Baskets & Purchasing
Browsing & Filtering
Perception of Value
Purchases

Similar companies:

Food & Drink
BBC Good Food logo
BBC Good Food
Zepto logo
Zepto
Project Foodie logo
Project Foodie
Wendy's logo
Wendy's
Cal AI logo
Cal AI
Last updated: 27/08/2026

Real world examples

UX Bite:
Too Good To Go logoToo Good To Go

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UX Bite:
Too Good To Go logoToo Good To Go

Demonstrating the why

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UX Bite:
Too Good To Go logoToo Good To Go

When the CTA is hidden...

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UX Bite:
Too Good To Go logoToo Good To Go

A clever CTA label

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Preview
Brand logo. A single bold letter "S" on a plain background, with no interface, controls or screen content shown.App icon or splash screen showing the brand's stylised letter "M" logo on its own, with no other interface elements, buttons or text visible.

There are more than 1400 UX Bites like this

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