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Tribalism
People enjoy feeling connected.
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Introduction
Although the days of people mostly living in small hunter-gatherer groups are behind us, humans still crave a connected experience with other people.
Of course, there are literal and obvious tribes (e.g., religion, gangs, families), but consider that people who identify, and bond, over a specific thing can create a pseudo-tribe.
For example, a group of people who all love World of Warcraft, could be considered a tribe.
Tribalism affects product design in many subtle ways, for instance:
- Sharing in-jokes and references.
- All competing for a common goal.
- A level of understanding about each other's motives.
A simple way to think about tribalism, is that any reference, joke, content or feature that makes the user feel really understood, can mimic the connectedness of a tribe.
Thatâs theory, now learn about how to implement this.
BFM+
For product builders
- Impacts of Tribalism
- Product tips (i.e., what you should do now)
- Related UX bites for more examples