Loading
🧠
Cognitive Load
You need to be a BFM+ member to save things to your library
The 'working memory' required to complete a task.
👀
Introduction
The theory is that the potential of your short-term memory is limited, and the brain cannot process an infinite number of 'things'.
Although hard to accurately measure, the cognitive load refers to the amount of strain your processing unit (brain) is under, at that moment.
🧵
Deeper dive
Plenty of products have a high cognitive load—it doesn't necessarily make something bad.
For example, playing a fast-paced video game like Call of Duty requires a lot of concentration, and demands 'processing power' (of your brain).
You need both attention and interest to handle the cognitive load, but everyone will break eventually.
What you need to be mindful of is having a high cognitive load, on something that isn't enjoyable (or interesting).
🔥
Potential impacts
Churn
- People will actively churn from highly stressful situations.
BFM+
Unlock this instantly with BFM+
- Access the entire library
- Track your progress through collections
- Receive premium weekly newsletters
- Build a library of ideas
Team plan perks include:
- Share links with your entire team. No paywalls or logins.
- Get discounts for upskilling your entire product team
Written by Peter Ramsey
Published
Last edited
Related Bites
Designed for children
Storytel has a “child” mode, which removes certain features like filters and notifications.
