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Curiosity Gap
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When presented with obviously-incomplete information, people have a tendency to try and fill in the blanks.
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Introduction
People often even experience a craving to complete the information.
The human brain is keen to solve puzzles—for example, what is the car that people are so excited about below?
The wheels are a clue. You might not even care, but it's hard to not want to know.
This is why clickbait titles work so well.
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Deeper dive
Not the Knowledge Gap:
The Knowledge Gap refers to information that the user must know, in order to complete a task. i.e., a gap in their knowledge.
The Curiosity Gap is more the tendency to find missing information, even if it's not necessary for them to solve. i.e., a curious omission, like a missing puzzle piece.
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Potential impacts
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Written by Peter Ramsey
Published
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