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Curiosity Gap
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When presented with obviously-incomplete information, people have a tendency to try and fill in the blanks.
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Introduction
People often even experience a craving to complete the information.
The human brain is keen to solve puzzles—for example, what is the car that people are so excited about below?
The wheels are a clue. You might not even care, but it's hard to not want to know.
This is why clickbait titles work so well.
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Deeper dive
Not the Knowledge Gap:
The Knowledge Gap refers to information that the user must know, in order to complete a task. i.e., a gap in their knowledge.
The Curiosity Gap is more the tendency to find missing information, even if it's not necessary for them to solve. i.e., a curious omission, like a missing puzzle piece.
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Potential impacts
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"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."
Unlock this article instantly with Built for Mars Premium
Subscribe to BFM+
If features can be coded in minutes, thoughtful design is what wins
- Unlock the entire library
- Create custom UX courses
- Access our AI tools
£12 per monthbilled annually
or, wait for the free stuff
Join the free newsletter
Get the free content when it's released, straight to your inbox, no account required
"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."
Written by Peter Ramsey
Published
Last edited
