Social Proof

When people pick from unfamiliar options, e.g., airport drop-off areas, you could show what percentage of others chose each one, so social proof points them to a safe pick.

Example from

Grab

As someone joins a group, try showing how many people like them are already members, so the social proof feels personally relevant.

Example from

Discord

Right after a choice in onboarding, e.g., picking a voice, consider confirming it with how many others chose the same, so people feel reassured they picked well.

Example from

Speechify

When asking users to finish an optional setup step, e.g., adding a payment method, it may help to add data-driven social proof showing how many others have done it.

Example from

Upwork

To encourage people to start an activity, one option is to show how many others are doing it right now, a gentle signal that beginning is normal.

Example from

Headspace