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UX Concepts
Social Proof
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Summary
People adapt their behaviour based on others.
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Introduction
People are constantly seeking evidence to evaluate a new experience (e.g., a product, service, or holiday).
One subconscious shortcut is to use social proof, and look at what others are doing.
It's essentially the basis for reviews and testimonials, although can be used in much more subtle ways.
Thatâs theory, now learn about how to implement this.
BFM+
ÂŁ8/mo
For product builders
- Impacts of Social Proof
- Product tips (i.e., what you should do now)
- Related UX bites for more examples