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Social Proof
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People adapt their behaviour based on others. Our subconscious shortcut is to use social proof, and look at what others are doing.
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Introduction
People are constantly seeking evidence to evaluate a new experience (e.g., a product, service, or holiday).
It's essentially the basis for reviews and testimonials, although can be used in much more subtle ways.
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Potential impacts
Conversion rates
- Social proof can have a huge impact to conversion rates, particularly in a checkout.
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Written by Peter Ramsey
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