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The Labour Illusion
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People have a tendency to perceive products and services more favourably when they're aware of the effort that was put in to create it.
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Introduction
This is often called Artificial waiting, and is one reason why fancy restaurants will have open kitchens.
Or for a more abstract example, why do people think the Egyptian pyramids are impressive? Because it took a lot of effort (and skill).
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Potential impacts
Conversion rates
- A greater perception of value can improve conversion rates.
Purchases
Perception of value
- This is the foundation of this principle. People usually associate more value to something that they knew took a lot of effort.
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Written by Peter Ramsey
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