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Psychology used by:
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As an example, when presented with a list of things to remember, people are more likely to remember both the first and last items, than those in the middle.
People also overestimate the probability of an event happening again, immediately after it has happened.
For instance, people who have just won the lottery may perceive that they have a greater chance of winning again, despite knowing that the odds are the same as they were the previous week.
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Attention & interest