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Indonesia on demand
Gojek leans on contextual detail and distraction to smooth booking and waiting, with examples from luggage capacity labels to riddles on long loading screens.
Key takeaways from 5 UX Bites
Vehicle options show luggage capacity when the drop-off point is an airport
A live countdown of metres to the driver, plus riddles on long loads, softens waiting
Typing an airport as your destination triggers an airport promo code banner
If features can be coded in minutes, thoughtful design is what wins
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