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The browser company
Arc leans on loss aversion, low-commitment choices and playful animation to win switchers. Featuring UX Bites from onboarding, updates and privacy features.
Key takeaways from 11 UX Bites
Arc offers 'try for one week' rather than asking you to commit to a new default browser
Onboarding has you toggle ads on and off, so ad-blocking value is felt rather than explained
Updates arrive as an animated banner plus a 'what's new' summary, making a silent benefit visible
If features can be coded in minutes, thoughtful design is what wins
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"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."