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UX Psychology
The Scarcity Effect
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Summary
A limited supply encourages action.
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Introduction
People will feel pressured to make a decision (e.g., to purchase an item, or sign up to a trial), if they believe that there is a limited supply, or a limited time to act.
For example:
- "Only 4 remaining"
- "Only 3 days left to redeem this offer"
That’s theory, now learn about how to implement this.
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For product builders
- Impacts of The Scarcity Effect
- Product tips (i.e., what you should do now)
- Related UX bites for more examples