By Peter Ramsey

02 Sept 23

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UX Psychology

The Scarcity Effect

Summary

A limited supply encourages action.

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Introduction

People will feel pressured to make a decision (e.g., to purchase an item, or sign up to a trial), if they believe that there is a limited supply, or a limited time to act.

For example:

  • "Only 4 remaining"
  • "Only 3 days left to redeem this offer"
https://content.builtformars.com/uploads/images/Scarcity-Effect_2022-12-12-122409_ffux.jpg

That’s theory, now learn about how to implement this.

BFM+

ÂŁ8/mo

For product builders

  • Impacts of The Scarcity Effect
  • Product tips (i.e., what you should do now)
  • Related UX bites for more examples