This curated collection includes 8 original case studies, all packed with UX psychology.
How (not) to get people to download your app
Reddit's strategy of canibalising their own web experience, and blocking third party apps, might not be working.
Using dark patterns to overcharge for pizza
How Dominos and Pizza Hut use UX tricks and design psychology to quietly charge more.
A masterclass in pricing psychology
How Netflix doubled sign-ups to their ad-tier with one simple design tweak.
The flaws of an advertising giant
Despite generating $200 billion in revenue, Google Ads is a frustratingly flawed and inconsistent experience.
The complexity of credit scores
They're a confusing mosaic of your financial position. Here's how Credit Karma could educate their users more effectively.
Apple Maps vs Google Maps
Apple and Google have been fighting for map dominance for nearly a decade, but which is better?
The experience of being an Uber driver
I joined 4 million others, and became an actual Uber Driver, and the UX is surprisingly awkward.
YouTube Shorts: a clone of TikTok
After seeing the explosive growth of TikTok, YouTube reacted, launching an almost identical concept under the title of YouTube Shorts.