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Psychology Picks

This curated collection includes 8 original case studies, all packed with UX psychology.

How (not) to get people to download your app
Reddit
9 min read minute read

How (not) to get people to download your app

Reddit's strategy of canibalising their own web experience, and blocking third party apps, might not be working.

SocialSocial Media
Using dark patterns to overcharge for pizza
Dominos
9 min read minute read

Using dark patterns to overcharge for pizza

How Dominos and Pizza Hut use UX tricks and design psychology to quietly charge more.

DeliveryConsumerIOS
A masterclass in pricing psychology
Netflix
12 min read minute read

A masterclass in pricing psychology

How Netflix doubled sign-ups to their ad-tier with one simple design tweak.

Streamingvideo
The flaws of an advertising giant
Google
7 min read minute read

The flaws of an advertising giant

Despite generating $200 billion in revenue, Google Ads is a frustratingly flawed and inconsistent experience.

AdvertisingGoogleB2C
The complexity of credit scores
Credit Karma
8 min read minute read

The complexity of credit scores

They're a confusing mosaic of your financial position. Here's how Credit Karma could educate their users more effectively.

FinTechCredit scoresBanking
Apple Maps vs Google Maps
APPLE VS GOOGLE
9 min read minute read

Apple Maps vs Google Maps

Apple and Google have been fighting for map dominance for nearly a decade, but which is better?

MapsAppleTravel
The experience of being an Uber driver
Uber
8 min read minute read

The experience of being an Uber driver

I joined 4 million others, and became an actual Uber Driver, and the UX is surprisingly awkward.

DeliveryUberIOS
YouTube Shorts: a clone of TikTok
YouTube
9 min read minute read

YouTube Shorts: a clone of TikTok

After seeing the explosive growth of TikTok, YouTube reacted, launching an almost identical concept under the title of YouTube Shorts.

YouTubeVideo CallTikTok