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Psychology Picks
This curated collection includes 11 original case studies, all packed with UX psychology.
Hiding complexity to create effortless onboarding
The techniques that Slack have used to create an effortless onboarding flow, and why you might not want to copy them.
The secrets of a $7.08 welcome bonus
The product psychology behind why Robinhood offer new users $7.08 of free stock, and not $10.
A checkout designed for impulse purchasesPreview this content
Horrible retention rates, dark patterns and incentivising people to abandon their carts. This is HelloFresh.
How (not) to get people to download your appPreview this content
Reddit's strategy of canibalising their own web experience, and blocking third party apps, might not be working.
Using dark patterns to overcharge for pizzaPreview this content
How Dominos and Pizza Hut use UX tricks and design psychology to quietly charge more.
A masterclass in pricing psychologyPreview this content
How Netflix doubled sign-ups to their ad-tier with one simple design tweak.
The flaws of an advertising giantPreview this content
Despite generating $200 billion in revenue, Google Ads is a frustratingly flawed and inconsistent experience.
The complexity of credit scoresPreview this content
They're a confusing mosaic of your financial position. Here's how Credit Karma could educate their users more effectively.
Apple Maps vs Google MapsPreview this content
Apple and Google have been fighting for map dominance for nearly a decade, but which is better?
The experience of being an Uber driverPreview this content
I joined 4 million others, and became an actual Uber Driver, and the UX is surprisingly awkward.
YouTube Shorts: a clone of TikTokPreview this content
After seeing the explosive growth of TikTok, YouTube reacted, launching an almost identical concept under the title of YouTube Shorts.