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Psychology Picks

This curated collection includes 9 original case studies, all packed with UX psychology.

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A checkout designed for impulse purchases

A checkout designed for impulse purchases

Horrible retention rates, dark patterns and incentivising people to abandon their carts. This is HelloFresh.

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How (not) to get people to download your app

How (not) to get people to download your app

Reddit's strategy of canibalising their own web experience, and blocking third party apps, might not be working.

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Using dark patterns to overcharge for pizza

Using dark patterns to overcharge for pizza

How Dominos and Pizza Hut use UX tricks and design psychology to quietly charge more.

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A masterclass in pricing psychology

A masterclass in pricing psychology

How Netflix doubled sign-ups to their ad-tier with one simple design tweak.

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The flaws of an advertising giant

The flaws of an advertising giant

Despite generating $200 billion in revenue, Google Ads is a frustratingly flawed and inconsistent experience.

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The complexity of credit scores

The complexity of credit scores

They're a confusing mosaic of your financial position. Here's how Credit Karma could educate their users more effectively.

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Apple Maps vs Google Maps

Apple Maps vs Google Maps

Apple and Google have been fighting for map dominance for nearly a decade, but which is better?

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The experience of being an Uber driver

The experience of being an Uber driver

I joined 4 million others, and became an actual Uber Driver, and the UX is surprisingly awkward.

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YouTube Shorts: a clone of TikTok

YouTube Shorts: a clone of TikTok

After seeing the explosive growth of TikTok, YouTube reacted, launching an almost identical concept under the title of YouTube Shorts.