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Psychology picks

This curated collection includes 7 original case studies, all packed with UX psychology.

Using dark patterns to overcharge for pizza
DOMINOS
9 min read minute read

Using dark patterns to overcharge for pizza

How Dominos and Pizza Hut use UX tricks and design psychology to quietly charge more.

DeliveryConsumerIOS
A masterclass in pricing psychology
NETFLIX
12 min read minute read

A masterclass in pricing psychology

How Netflix doubled sign-ups to their ad-tier with one simple design tweak.

Streamingvideo
The flaws of an advertising giant
GOOGLE ADS
7 min read minute read

The flaws of an advertising giant

Despite generating $200 billion in revenue, Google Ads is a frustratingly flawed and inconsistent experience.

AdvertisingGoogleB2C
The complexity of credit scores
CREDIT KARMA
8 min read minute read

The complexity of credit scores

They're a confusing mosaic of your financial position. Here's how Credit Karma could educate their users more effectively.

FinTechCredit scoresBanking
Apple Maps vs Google Maps
APPLE VS GOOGLE
9 min read minute read

Apple Maps vs Google Maps

Apple and Google have been fighting for map dominance for nearly a decade, but which is better?

MapsAppleTravel
The experience of being an Uber driver
UBER EATS
8 min read minute read

The experience of being an Uber driver

I joined 4 million others, and became an actual Uber Driver, and the UX is surprisingly awkward.

DeliveryUberIOS
YouTube Shorts: a clone of TikTok
YOUTUBE
9 min read minute read

YouTube Shorts: a clone of TikTok

After seeing the explosive growth of TikTok, YouTube reacted, launching an almost identical concept under the title of YouTube Shorts.

YouTubeVideo CallTikTok