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Gaming retailer
GameStop's online store leaks shoppers at almost every step. Our case study unpacks the common eCommerce pitfalls buried in their browsing and checkout flows.
Key takeaways from 1 Case Study
A cautionary example of how small friction points quietly leak shoppers out of the funnel
Shows why an online store has to feel intuitive, not merely functional, to reach checkout
Pitfalls that only surface when you test the whole purchase journey, not single pages

This UX analysis covers common pitfalls of eCommerce. How do you make shopping online feel intuitive? This is how.
If features can be coded in minutes, thoughtful design is what wins
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