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Domains and hosting
GoDaddy sells the outcome, not the process. Our UX Bites and a case study cover the domain search and buying flow, including how loading states are framed.
Key takeaways from 1 Case Study and 1 UX Bite
GoDaddy's domain search loading state sells what a new name could mean, not "finding domains"
Microcopy during unavoidable waits is used to build anticipation rather than report progress
Our case study walks the full domain purchase, i.e., the first thing most founders ever buy
Every founder buys a domain, normally before they build anything. But what's that experience like?
If features can be coded in minutes, thoughtful design is what wins
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